This is where we go through the customers brand and product/s, their ideal customer avatar, pull out the features and benefits, identify the emotional triggers and finish up with a document that shapes the way all future content is written for the company. It informs the writing structure and style, the key points and gives the client a reference guide that they can use for any written communication such as blogs, emails, text messages and the like. 

This is often paired with a Marketing Automation Sequence so that the automated messages have the most impact.