In a world where Marketing and Sales work together as a single function with the same objective of either acquiring new customers or maximising revenue from existing customers, an effective funnel is one that combines all elements of the customer journey. As the start of journey is the customer’s identified need, or problem to solve. At the open end of it is the moment that same customer advocates for your company and continues to be your customer. That customer journey and the relevant touch points can be mapped, and in some cases automated.
We offer the possibility for you to communicate with your customers on a personal level, at scale. We provide recommendations and systems that move the client through the customer journey, whether you are in lead generation or demand generation mode. We prefer to employ a “prospect generation” attitude that nurtures and builds a relationship with your customers.
Once they become a customer you can onboard them effectively, show them other products and services and turn them into brand advocates. This can be done on a variety of channels such as email, sms, messenger and others.