Google Workspace comes with a website builder?

Yes! Google Sites, to be exact.

Sites is included in all of the Google Workspace (formerly G-suite) business plans.

It's somewhat similar to Wix and Squarespace, in that it uses a simple drag and drop interface to design your website.
You can also make sites that would act as an internal management tool that is only accessible to users within your organization, somewhat like Microsoft's SharePoint.
Before we continue, if you have a larger organization or need an E-commerce solution then this might not be for you.
Let's have a look at what's on offer.

Style

Choose your header and logo, showcase yourself or your company with photos, links to videos, even embed HTML to show posts from your social medias.
Whilst there are a few theme templates to get you started, you also have the option make things more in-line with your brand fonts and colors.

Integrations

Google natively supports Google Drive and Docs. Using Google Forms on your site is a great way to collect surveys and customer feedback, or for very basic lead generation.

Your socials can just be placed where you'd like as well. Most designers have them in the footer.
 

Pros

• Google Sites is included in every Google Workspace Business plan.
• There's essentially no limit to the number of sites that you can create.
• The back end is already handled for you.
• Navigation is set up with a dropdown button and ribbons.
• You can use any custom domain that you own and that is connected with your Google Workspace account.
• Sites can be kept private so that only those within your organization have access.

Cons

• E-commerce, whilst not impossible in conjunction with Sites, is better handled through other platforms.
• Full UI design is restricted, as you can't make changes to the site's CSS, HTML, or
• Whilst there are plugins for Sites, they're generally better handled by someone with technical experience. Tread lightly when looking into these. Plugins might include cookie consent, age verification, YouTube gallery, and much more.
• Whilst Google Sites is a quick and easy DIY, it's limited in what it can do out of the box. If you need more advanced features, web developers will help with creation and hosting on a more flexible platform, such as WordPress.

Summary

If you're looking for something to get your name out there and gain a little more validity in your internet presence, Google Sites is a great place to start. It's handy and cost effective for freelancers just getting into the game, especially when you already have a Google Workspace subscription.

If you need something more advanced and absolutely must DIY, Weebly and Squarespace work very well at a reasonable price. However, it's best to get a professional when you need things like a customer database, chat functionality or booking plugin.